Brand Identity is a combination of visual elements in an organization's marketing strategies. The basic brand identity design kit consists of branded envelope, letterheads and business cards. Corporate recognition can be further extended by designing flyer, folders, brochures and websites.
To create a successful corporate identity an organization should follow the key characteristics mentioned below:
Repetition: Repetition helps current and potential clients to relate and remember the services an organization offers. It takes 6-12 impressions with a company for a client to remember and connect with it.
Constancy: A firm can consistently use the materials, tag line and logo for promotion of the organization. It can create a strong market presence by designing unique verbal and visual elements that are repeated in all the material the company creates.
Memorable elements: A company can improve their corporate recognition by adding memorable elements. In fact, a firm can be remembered through the consistency and uniqueness of the brand marketing campaigns. A unique logo is a memorable element which can be used as a strong visual tool. Alterations and using unique combinations is a great way for clients to remember a company.
Graphics which are meaningful can make the message of the organization come to life through colours, symbolism and type choices in marketing material. Texts which are meaningful expresses what the organization is about and gives depth to the developing brand. Text and graphics which are clear can communicate the message of the company in an understandable way. The graphics must be clean, crisp, meaningful and simple. The text must express the point the firm wants to deliver and should not be confusing.
If a firm uses the elements mentioned above they can improve their corporate recognition and can attract more customers. The company will have a professional look and feel that will in turn help in powerfully conveying the marketing message.