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11 jan
Overview of the Latest Logo Design Trends

Logo design is an essential part of an organization's brand identity, however it can take years of practice for an organization to build a solid brand. Once an image is created and embedded in the minds of the target audience, it remains for years to come. This positively affects the company's popularity and sales. A logo is the vital and perhaps the most fundamental part of the creation of this image. Here we bring to you some of the best trends in logo design.

Minimalistic Brand- An icon which is too flashy and elegant can cause a lot of distraction. It is a great idea to design an icon by using a combination of simplicity and style. This can result in icons which are memorable and can last a lifetime. This type of design uses a less is more approach and emphasizes on strong typography.

Geometric -A lot of shapes such as, triangles, squares and circles can be used to design effective logos. Each shape has a meaning such as:

  • Square: It refers to honesty, equality and stability.
  • Triangle: A triangle suggests conflict and tension.
  • Circle: It refers to infiniteness and protectiveness.

A combination of groups of various shapes together, can form an interesting pattern. One shape can be created from another, such as, three circles can create a triangle. This form of designing is often chosen for its simplicity.

Vintage- Vintage logos have a charm about them, which connects with people in a special way. These types of logos are handmade and are created in a gradual and slow manner. They suggest style and quality which is timeless. Traditional printing methods such as imitations, stamps and letterpress can be used while designing these types of logos.

Heritage- This approach uses an alternative route to the vintage trend. This category of designing focuses on historical heritage designs. This genre in fact uses brilliant designs from the past which are ageless.

Building Block Logo- Many organizations use multiple logos to increase their brand identity. This type of designing uses a combination of elements from multiple and distinct logos laid on top of each other to create a new logo. This is a very flexible style of designing.

Coming Together- Brands often employ various design elements for their branding strategy. Overlapping geometric shapes and simple dots can be used to promote friendly and social brands.

By following these latest trends and coming up with an icon that best suits the business perspective, an organization can indeed build a powerful brand and outshine its competitors.

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