A brochure is an effective way through which an organization can promote its services to the target market. It is a flexible, portable, visually appealing platform to present information. To make a brochure design stand out and captivate the audience, a designer must use certain crucial techniques. Here are some great tips for an effective creation.
Knowing the purpose: Before a designer starts creating a brochure, he must know the requirements and purpose of the clients. It is also important to know about the client's objectives. A designer needs to know what the client is trying to achieve through the leaflet, so that the same can be developed accordingly.
Limiting font usage: While designing, a designer must not overload his creation with different fonts. Distinct fonts can be used in the title, subtitle and the body. It is seen that designers often try to find out fonts which have not been used, to create a unique brand identity.
Working carefully on the copy: One of the most undervalued elements of pamphlet design is a great copy. A lot of people do not consider the copy to be part of the overall design process. During the initial stage of designing a leaflet it is important to work on the copy, to see if reworking is required.
Putting the reader first: While designing a leaflet it is essential that the content is directed towards the reader of the brochure and not towards the company. It is important to find out the target market and the purpose of the leaflet to deliver an effective pamphlet for an organization.
Going for a simple message: Using a simple message often makes a brochure stand out. It is better to use a typographic cover rather than using complex messages.
Keeping what works-While designing a leaflet it is a good idea not to experiment too much. It is better to work with design concepts which work rather than complicating things with too much experimentation. Most designers restrict themselves to 10-20 fonts across the various projects they work on.
Making a good Impression-It is important for the pamphlet to portray a good impression of the client. The design should be according to the business the client does. For example a charitable organization would not like a leaflet to be too attractive and luxurious as people may think that they have invested a lot of money on it. On the other hand an organization promoting a new product would require an appealing brochure to attract more customers
To design a great brochure, you must consider the above-mentioned-guidelines. This will help your creation in standing out from the masses and get the desired attention.