A logo design should be created with a great concept or idea and should be backed up with great vector skills to bring the logo to life. During the planing stage of logo design, preparation is of key importance. Here is a brief highlight of the things to consider:
Concept: The concept of the icon is of utmost importance. It is important for a designer to visualize the type of clients and design logos accordingly. Combining a few concepts together can result in creative designs. While designing an icon for organizations it is a good idea to convey strength, reliability and trust. This can be achieved by choosing a suitable subject, and by using appropriate colour, style, shape, balance and weight. A designer should clearly visualize the requirements of their clients through research and planing which should result in an appropriate icon that can identify the company and can showcase the products and services easily.
After the concept is ready, a designer should start sketching it to come up with ways to execute the icon. The designer should initially start designing in black and white which can help them to make legible, clear and reproducible designs without any features which are distracting. Things like style, colour and characteristics can help them design unique icons which stand out from competitors.
Reversals: This type of logo ensures a great look when used on a dark colored or black background. Logos with mid tone or dark level colors may not be visible, thus other versions are required. This type of icon is very versatile thus making it easy for the buyer to use the design anywhere they want. Color palette: Color plays a very important role while designing a logo. The color selected should be appropriate with the subject matter. Full color logos may look very good, but are very expensive or can be very difficult to reproduce. To keep the cost low a couple of colors should be chosen, tints can be used if more levels are required. Using a smaller color pallet can reduce clutter and avoids the clumsiness of the icon.
Design Simple Logos: Simple logos can be reproduced easily and can easily communicate ideas effectively. It is very important to keep icon designs simple to make them usable in print applications and others.
Once these crucial aspects are considered, a designer can come up with a captivating logo that fulfills the organizational purpose. It helps in building a long-lasting corporate image.