Worried About Business Stationery Design? – First Get Your Letterhead Right

The way you communicate with your clients matters a lot in creating a positive image of the business. The design, graphics and the communication material should look meaningful and professional. These materials include letterheads, envelopes and business cards. Therefore, you should ask your graphic design artist to get the stationery design right.

 

Even a corporate envelop design plays a significant role in enhancing your business image. However, in this post I am going to emphasize what makes a company letterhead look more professional and presentable.

 

Placing of the Logo

The logo of your company reinforces your brand and helps to make it memorable. Conventionally, you should always place the logo on the top left segment of the letterhead. However, there are no hard and fast rule to it. You can also place it on the top centre.

 

Make sure that the logo clearly identifies your company. You can add a watermark across the logo to prove your genuineness

 

Visible Contact Details

It is the contact details that matter in business stationery. The letterhead should therefore incorporate your company’s postal address and the primary telephone number. This is important so that customers, clients and business partners can contact you easily.

 

You should also include your company’s website and email address so that clients can browse the site to know about your business. If they need to avail of your services, they might contact you by sending an email.

 

Including the Registered Address

You should also add the company’s registered address to your letterhead. This is a legal requirement. Generally, the registered address and the correspondence address are different. Therefore, you should always place the registered address in the footer the letterhead.

When you are including the registered address, make sure you also add the registered name of your company.

 

Add a Tagline

There is no harm if you can add a succinct tagline beside the logo while designing a letterhead. It could be a concise mission statement or anything that gives an idea about your business to the people.

 

For example, if you are a logo design company, you could add a tagline such as, "Authentic Online Logo Designing Services". This shows that you are a designing agency and you offer online logo services.

 

If you are designing a letterhead for attracting new clients, then a tagline is very effective. A client might not be aware of your brand. Therefore, a brief tagline will inform your potential clients about the nature of the business.

 

Company Number is Must

You should add your company number somewhere on your letterhead. This is again a legal requirement. It is better to include this number somewhere on the top of the letterhead.

 

 

Add the VAT Number

Including the VAT number depends on how you are going to use the letterhead. If you are designing it for sending invoices, then incorporation of the VAT number becomes mandatory.

 

On the other hand, if you are using the letterhead only for correspondence purposes, then there is no obligation to add this number.

 

Your letterhead should be simple, professional looking and include the components mentioned above.