When it comes to choosing a book, people often say, “don’t judge a book by its cover”, but marketing experts will say exactly the opposite. Consumers judge the quality of a marketing material by seeing its cover and if the cover pleases them, they may see what it stores inside.
Corporate envelope also works like a cover that contains your marketing materials such as newsletter, invitation, greeting card, discount coupons and many more things. Therefore, your corporate envelope design should be absolutely stunning to encourage the customers open it.
It’s a cost effecting promotional item, yet most companies pay less attention to the envelope design. They forget that people receive dozens of promo materials everyday in their mailbox and throw away most of them without reading the content. What is the use of a newsletter or event invitation, if people don’t even read it?
A business envelope works like a silent marketing medium. If you want to create a corporate envelope that does something more than providing protection to the documents, read the suggestions below.
• Great Color Combination- Generally, most brand envelopes are designed in either white or light brown color, but that does not mean you can’t experiment with colors. Try making some colorful envelopes to stand out from the crowd. Select those colors that suit your products/services or stick to your corporate color. Depending upon your artistic skill, you can use 2-3 colors or opt for a gradient. Whatever color combination you select, just make sure that it’s bright and vibrant.
• Unique Flap- Interestingly designed flaps can also grab consumers’ attention. An envelope flap can be opened either upwards or sideways. Why don’t you add a button or draw a zip to make the flap unique? Such small customizations will make the design appealing and more people will be curious to see what it contains inside.
• Add Logo and Images- Logo is the most easily identifiable branding object. Hence, you must use it on the envelope to help people recognize your brand. Besides brand logo, add images that have something to do with your business. For instance, you can take a Google Maps screenshot of all your stores and use that image to impress buyers instantly. If your company has a unique tagline, feature it on the front side for effective branding.
• High Quality Papers for Printing- Graphic designs often look beautiful on HD monitors, but if printed using low quality paper, it loses the visual appeal. Therefore, contact a professional printing service provider and select high quality glossy paper for the best output.
Make sure that the design is well balanced. Don’t add too much content as it can create a visual clutter. Give enough white space to communicate with the viewers successfully. If you have other interesting ideas for making a corporate envelope, please share your thoughts below.