Businesses can’t sustain without marketing themselves. There are several companies offering the same services and you need to make people aware about your products/services to stand out from competition. The problem with small companies is that they don’t have the required budget to start a marketing campaign in print or electronic media and as a result, never get as good an exposure as the bigger brands. As a small business, you need to find an alternate way to promote your company – you can design a professional business card by hiring a quality graphic design company and use it strategically to promote your business.
Most times, business owners print their business cards but don’t promote it because they think it won’t help them in marketing. The fact is, business cards not only introduce you to new clients, but if your business card design is memorable, help you promote your business as well. Here are a few ways to utilize your business card and publicize your business:
- Whenever you go to business meetings or corporate parties, always carry your business card with you. You never know where you may meet a potential client; your business card can help you introduce your business to a new client almost anywhere. Compared to verbal promotion of your business, when you hand over your card to a potential client, it establishes your credibility. He will keep the card and may call you in future, if he needs your help.
You should use a card holder for your cards to keep them in proper shape. When you bring out your card from a sophisticated card holder, you leave a good impression on your clients’ mind. Always keep the contact information updated in the business card. Whenever you change your mobile number or email address, print a new set of cards and remove the old ones.
- You can hand your business card to your friend and family members and request them to spread your card among their friends and colleagues. In this way, you will be able to promote your business without investing anything in promotion.
The more you distribute your business card, the more exposure your business gets. Besides handing over cards to your potential client and friends, you should leave your business card on bulletin boards, cinemas, restaurants, supermarkets, libraries, etc. to grab attention of your target audience.
- Your card receivers will not spare a second glance at your card unless you give them a good reason to do the same and keep your card. Your contact info and beautiful graphics won’t make your card important to your target audience. To make it interesting, you can print a calendar on the back of your card. A pocket calendar is useful and will ensure your clients and customers keep your business card, if only to occasionally check dates.
- Every business owner sends dozens of official letters, couriers, etc. to their business associates and customers. Whenever you mail something, send a business card with it to keep your target audience aware of your business. In an email, use the signature section as your business card by giving your company name, contact info and link to your website.