Business cards are a great tool for first time introduction. Instead of telling about yourself or your company, when you hand over a card, it leaves a better impression on the recipient.
You must have seen different types of business card designs online. There are so many different shapes, sizes and styles that anyone can get confused. Why don’t you try a typography oriented design? Beautiful calligraphy not only gives the card a unique look, but also improves readability. If you love calligraphy, then here are some guidelines for typographic business card design.
• Make It Readable- Don’t sacrifice readability for style. If it looks beautiful, but people can’t read the contact information, it will serve no purpose.
• Match It with Your/Company’s Personality- Each typescript style has its own qualities and if it does not match with the your personality, people can get confused. For instance, if you are a lawyer, then Ariel is a better typeface than comic sans for you. On the contrary, a toy company owner can easily use comic sans.
• Don’t Overdo- Restrict the number of typescript styles. Too many different types of fonts can create a visual clutter and affect readability. Try using 1-2 typeset styles for perfectly balanced design.
• Let Typography Speak for You- Sometimes fonts can convey the message more effectively than images. In a corporate card, the space is scarce and inserting images can be problematic. Hence, use a typography that speaks for your business. For instance, a graphic designer can use an artistic typeset so that people immediately realize his company.
• Use Hierarchy- Use large font size for the most important content and smaller ones for less important parts. Variation of typescript sizes will draw readers’ attention immediately.
• Use Creative Layouts- Give it an appealing look by creating an interesting layout. For instance, you can create a triangle and organize the content vertically to make it noticeable.
• Use Intelligent Color Combination- The font colors should match your industry. For instance, a NGO professional can use green color and a software professional can use blue to send a positive psychological message to the viewers.
You can also combine typefaces and use a power font to highlight the most important words. Great typography grabs viewers’ attention immediately and encourages them to preserve your card.