If you are a professional graphic designer, especially a freelancer, have you ever wondered how you can get clients to approach you, instead of you approaching them for work? You can take the help of these following ideas to solve this problem that seems to recur in all freelance graphic design professionals’ lives.
In this era, there are 4 basic ways you can get more business:
1. Referrals from common professional circle (such as co-workers, friends and clients you have worked with earlier).
2. Referrals from common professional circle (such as co-workers, friends and clients you have worked with earlier).
3. Push marketing such as PR, advertisements and cold-emails and calls.
4. Pull marketing which is essentially striking a chord into your target clients’ minds. This is mostly done through social networks and blogs, both of which are very powerful platforms.
Needless to say, pull marketing is the opposite of push marketing. It creates a desire by which your target clients are ‘pulled’ to you the way iron is pulled to magnet. But when it comes to services like graphic design services India, how do you go about pulling clients? The fact is, there aren’t many clients who would take the trouble of looking for a designer themselves because most business owners don’t even know that their site needs a makeover. Neither do they care about getting a new logo.
The bottom-line is, these business owners are plenty in number. Trying to tell them how the clever use of color, font, contrast or images can benefit their business will not always help. You have to find referrals, which means, you need to find people who would refer your name to business owners that they know. Who would these people be? Clients whom you have previously worked with, your colleagues and your friends who know your potential.
Now comes the issue of convincing your new clients about how graphic design can increase the effectiveness of their businesses. To do this, you need to first educate them about brochure design, logo design and of course graphic design. Make presentations, arrange one-to-one meetings with them, create YouTube video for them and share it on their social networks. Just let them know how important it is to update their marketing materials instead of pushing them and that will do the trick.
Remember that you can’t charge for these educational sessions. You have to make these sessions as interesting and interactive as possible for getting new clients. The better they are educated, the more they will care about how your services can help them.
For a freelance graphic designer like you, keeping yourself updated about the latest happenings in your line of work is very important. And to do that, you need to watch videos, read or listen to tutorials on motivation, and read relevant books. That way, you can expand your knowledge base which will help you influence potential clients better.
Make use of free platforms that are so effective as well popular such as Skype, Twitter, Facebook and LinkedIn where you can interact with business owners of different niches and from around the world.