If you ask someone, what is the corporate identity of a company? He may tell you that it’s the brand logo. Is the answer correct? Its both yes and no. The answer is correct because corporate identity and brand persona of a business gets intermingled in its emblem. A logo is a mark that helps...
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How to Design an Envelope That Boosts Business
Companies send event, product launch invitation, greeting cards and many more marketing materials inside envelopes, but only a few know that envelopes can be used for marketing purpose as well. After all, when you send an event invitation, people notice the envelope first and only if it encourages them to check the content inside, they...
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Why Working for a Graphic Design Company Is Better than Freelancing?
Working in a graphic design company is an exciting experience. You work with so many experienced designers and get to learn several new designing techniques. Everyday you face a new challenge and find a way to overcome it successfully. Some people think that freelancing gives more freedom and opportunities to earn money, but working for...
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Points to Remember for Effective Corporate Identity Design
What do you think when you hear the word “corporate identity”? Most people think that it’s all about logo, but in reality its not. Besides the brand logo, business card, website, letterhead and brochure, all are the parts of a company’s corporate identity. To be precise, corporate identity tells consumers what they may expect from...
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