As one of the primary colors, blue is also an integral aspect of the chromatic spectrum. It is a cool color that comes in different hues, such as light or deep blue. In this article, we will discuss various features of blue. We will also offer few tips regarding the intelligent usage of blue in brochure design.
Proper theory states that blue is a far color. This means that an object painted in blue would appear larger, as compared to the one painted in orange or yellow.
One major characteristic of blue is that it can be perceived by the human eye easily. This is because of the fact that blue presents wavelengths that vary from 440 to 490 nm. All types of photosensitive cells react to this wavelength range-of course, at varying degrees.
Blue is also commonly known as the ‘cool color. This is probably because of the fact that blue evokes a sense of peace and calmness.
Blue has a strong connection with nature. This is proved by the fact that whenever any one utters the word ‘blue’, images of sky and sea come into our minds. Using blue intelligently in brochure and web design is critical. We will explain how you can utilize blue to create a mesmerizing effect.
It is an established fact that using lighter tones can create a sense of free and open environment. This in turn, creates a calming effect. This means that using blue in brochure design can develop a friendly image of your company. However, if you use blue as the only color, chances are high that it will create a boring effect.
To avoid such a situation, consider the sky as your source of inspiration. Most people will agree that the sky looks boring when it assumes a single, solid color. Rather, it appears more interesting, when golden sun rays play with blue hue of the sky. Similarly, you can combine blue with other colors to spice up the design ( for additional information, check the section-combination).
Next, let us consider the example of water. Water represents vitality, versatility, and life. The most unique fact about water is that it changes its shape, depending on its state. In small quantities, water appears colorless. However, in large quantities, water assumes a light blue color.
Many corporate companies incorporate blue in their logo designs. The reason is that blue evokes a sense of calm and is strongly associated with positive values, such as trust and stability.
Of course, some people also evaluate blue from a negative point of view. They argue that blue is associated with sadness (famous Monday blues!). Furthermore, the presence of blue on the human body, except the eyes, indicates that the person is suffering from health-related problems.
When combined with the right colors, blue can create a mesmerizing effect. For example, try combining blue with dark brown. You would find that the combination creates an energetic image, while providing the creation with a cool feeling. You can also combine blue with metallic colors.
Apart from dark colors, associating blue with light colors, such as mint green or teal can be a great idea. Such a combination will create a fresh and watery image. Of course, you need to ensure that the combination promotes a sense of balance and harmony. Remember that if both colors possess similar intensities, they would clash and hurt eyes of your target audience.
You can also use blue as a complementary color in yellow or orange schemes. Such a strategy will lend a cool effect to the scheme and balance out the brightness.
Traditionally, orange is considered the complementary color of blue. However, combining it with yellow will also have the similar effect. If you still feel confused, getting in touch with graphic design services India can be a great idea.