In order to make clients happy with your business envelope, you need to think of something that instantly appeals to their visual senses. And this is not as simple a task as it seems to be. The choice of colors should be right with apt usage of fonts to highlight the company name. In simpler words, the design and content used should act as a teaser to tempt customers to open it and see what is inside.
In this article, we will be discussing about the elements that should be included in a corporate envelope design to create a positive impression on patrons. By reading about designing techniques, you will easily bring smile to your client’s face. Customers will be motivated to look what is inside and would be engaged with the message.
Add Artistic Illustrations and Images – So far I have across envelopes that are colored but minus any impressive pictures or works of art. You can build the right impact by opting for a colored one and also adding stunning photos. This is an ideal way to create a wow factor by using robust visuals that are relevant to your type of business. Ensure that such pictures are not downloaded from any website. You can walk that extra mile if you design meaningful illustrations. It might be your company logo with a powerful tagline.
Make sure that the logo is impressive and looks identical as in your other promotional materials.
Choose the Right Paper – The quality of paper might make or break the impression you are trying to create. Talk to color printing agencies that will offer you with a myriad of colorful envelopes. Now comes the look, feel and the material. There are several options before you such as paper with glossy coatings, paper of imported quality and those with a shiny metallic look.
The Content – As far as the content is concerned, include brief but informative details related to your organization. It can be the qualification of the top managers and also the rewards, achievements, recognition and certifications received by your concern. Be careful not to overdo as that will give prospects the feeling that you are directly promoting the business.
Whatever info is integrated should look credible and balance with the overall design and layout.
A Persuasive Catch Phrase or Call-to-Action – This is most significant in arousing people’s curiosity. Give your targeted audience a reason to keep the envelope. It will help them in remembering your brand. The best way to do it is by adding a thought provoking one liner or a persuasive call-to-action. You should tickle clients curiosity by adding a catchphrase that best describes your firm.
You can promise to offer some freebies or simply give them information that they are looking for.
Use Latest Fonts – Make sure to use the latest fonts to pamper users. That’s because outdated fonts will fail to evoke feelings of excitement that audiences are expecting. Also ensure that these typefaces are legible and easy on reader’s eyes.
Have some questions? Comment please.