The design part in a business website is really important and the business owners always want their sites to look aesthetic. However, the visuals used in a website are just one of its weapons for success. It needs to be remembered that a successful business web site needs a balance between SEO measures and design to race ahead of the competition. The statistics can vary but a majority of website visitors rely on the top search engines to find a website. Therefore, a website needs to get high ranking from search engines to draw enough visitors.
There are some aesthetic looking sites that fail to get high ranks owing to the design and SEO implementation imbalance. Using complex graphics and other visual elements in website can actually make it less accessible to the search engines. The graphic design professionals need to keep in mind that search engine spiders do not index graphics but they look for content. Hence, a webpage with aesthetic layout and graphics should have enough content to interest the search engine bots. To be on the safe side while creating a site, the web design professionals can stick to some basic rules to ensure SEO friendliness of the sites.
- It would be safe to use 300 to 600 words per webpage for a web designer. The use of keyword in the content in the web pages also needs to be optimum. Using less keywords in a site can shoo away the search engine bots. On the contrary, cramming in too many keywords can make the text less interesting to read for the site visitors.
- It would be a good idea to use web optimized images in web pages that have small file sizes. This will help the websites in two ways. The web users with slower internet connectivity options will not face long page load woes. Besides, there will be more space for content in a webpage.
- The web designers should preferably avoid Flash design in a site unless it becomes absolutely necessary. Flash is not preferred by search engines much. It can also add to page load time. Therefore, the website developers should offer Flash alternatives in the web pages keeping the need of all users in mind.