Ask a 5-year old kid and a 50-year old man, “do you like candies?” Both of them will reply, “Yes.”
Why do we love candies so much? The colorful candies and their incredibly beautiful wrappers are food for the eyes. Candies look so beautiful that we think that they are very tasty, even before tasting them in reality. When I was a kid, I used to pick candies seeing the wrappers. Attractive wrappers meant delicious candy. The logic was pretty simple.
In recent times, the cell phone and tablet application markets have grown exponentially. Scan through any reputed app market and you will feel like it’s a candy store. Every application looks like a candy and the icon looks like the candy wrapper. If you are a graphic designer and work in a graphic design India company, then create attractive application icons to grab viewers’ attention.
There are already thousands of apps in every app store and if your app icon is not interesting, nobody will notice it in the crowd. A perfect app icon creates a desire in the viewers’ mind and compels them to click on the “buy” button. If your application is the perfect solution for your target customers, then your icon should prove it. You must use the colors and symbols in such a way that it will send a visual message to the customers.
If you visit Apple’s app store, you will find hundreds of applications offering the same solutions and surprisingly, they use almost identical icons. What if a customer is looking for a camera app and sees dozens of camera icons in the store? How will he know which app is perfect for his needs? When your business depends on the revenue generated by app selling, you can’t take any chances with the app icon design.
Most of the times people see an icon in 114x114px size and incorporating a visual message in such small place is really challenging, but you have to make it unique to set it apart from other similar apps in the app market.
Branding is very important in corporate stationery design. A graphic designer may overlook the design of a pen stand, but he never forgets to add the logo in it. Similarly, while designing an app icon, focus on branding, not the small details. Remove any additional element and think about a design that will look unique.