Corporate envelope is used for offline marketing and customer relation. Using a corporate envelope, you can promote your company successfully and enhance your brand value.
For instance, you can put event invitation cards; special discount coupons etc. inside a customized envelope and send it to your loyal customers. This small gesture costs you only a few dollars, but your customers realize that they are very important to you. If you want to design a truly unique corporate envelope for your company, then here are some corporate envelope design suggestions for you.
Break the Rules- Break monotonous designing rules and design your envelope differently. Change the size and shape of your envelope according to the content you want to put inside. For instance, if you want to send a large greetings card to your customers on their birthday, design a big envelope for that purpose. However, postal department has some strict rules for envelope size and you should not make your envelope larger than the stipulated size.
Consider Vibrant Colors- Gone are the days of white and brown envelopes. Use interesting, vibrant colors for your envelope to grab viewers’ attention. Colors also help you convey your brand message to the consumers. For instance, if you sell cosmetics items for ladies, design a pink envelope to connect with your target consumers instantly.
Change the Envelope Paper Material- You can either design 2-3 types of corporate envelope for different marketing purpose, or use different types of papers to give your envelope a unique look. This designing strategy will help you differentiate from other companies in the market. For instance, you can use a textured paper and glossy paper to print the envelope. Use the textured envelope to send official letters and glossy envelope for marketing campaign.
Add Your Branding Materials- You can always use your graphic design ideas in a corporate envelope, but don’t forget that it must make people familiar with your brand. Therefore, you should add your logo and company name in the envelope to help consumers identify your business.
Use Different Envelope Variations- Envelopes are printed and folded into different shapes. Most corporate houses use small V flap envelope, but you can try other styles as well. For instance, you can design A-series envelope, baronial envelope, catalog envelopes or booklet envelope for your company and send different marketing materials conveniently.
Following these design guidelines, you can design an attractive and unique corporate envelope effortlessly. However, if graphic designing is not your forte, you can also hire a graphic designer for the job.