Many people assume that business cards are created for highlighting an exclusive quality- i.e. professionalism. However, this is not completely true. Apart from highlighting professionalism, you can also use business cards for highlighting other important qualities, such as reliability, and fun. In fact, you can create customized business cards, based on the qualities you want to highlight.
Today, we will discuss the different types of business cards that you can consider for promoting your company. Additionally, we will highlight the crucial elements that should be included in these respective cards.
- Professional Cards
We start by discussing professional business card design cards, because most people prefer using them for connecting with clients. To convey your professionalism, make sure that your business card design possesses a sharp and sleek look. The designs should be simple and you should highlight your message in a straightforward manner.
To highlight your professional attitude, you can opt for important elements, such as white space, sans serif fonts, and embossed effects. Overall, ensure that card possesses a clean look.
- Reliable Cards
If you want to build up the image of your company as a trusted brand, opt for reliable cards.
These days, many companies are experimenting with card designs. They use attractive elements in cards to impress clients. Unfortunately, many recipients consider flashy cards as a trick to increase conversation rates of companies and thus, avoid taking any further action.
If you want to promote reliability as your USP (Unique Selling Point), avoid following the popular trend of creating flashy cards. Rather, stick to conventional designs. This may convince your potential clients that you do not need to opt for any desperate tricks to promote your brand.
Incorporating sans-serif or serif fonts in the card can be a great idea. If you want to leave a powerful impression on minds of your target audience, use a bold variation of the font you are using.
Use subtle colors. Avoid using excessive colors or even a particular color in excess. In most cultures, blue represents trust. Using it in your card, therefore, will be a great idea. If you do not want to use blue, opt for a classic black and white color scheme.
Remember that no matter what the situation is, the black and white color scheme never fails.
- Playful Cards
Occasionally, you may want to explore your fun side through business cards. By ‘fun’, we do not mean childish. We mean that you can create business cards that highlight your playful or creative side, apart from promoting your professional attitude.
For playful cards, the elements should be strong and energetic. Using colorful graphic design in these cards will be a good idea. However, do not compromise with legibility, for the sake of style.
Choose sans-serif fonts. Do not assume that including comic sans in your card will automatically provide it with a playful look. Trust us-it will evoke a negative reaction amongst the recipients. Therefore, avoid it.
To promote an energetic feeling via the cards, use bright colors, such as yellow and orange. However, make sure that these colors do not hurt the eyes. In general, keep the look creative, playful, and yet simple.
Depending on your personal and professional requirements, you can choose any of these card types. However, despite the type of card you choose, ensure that it highlights your personality perfectly.