A corporate envelope may be a small item, but it has significant impact on the success of your business, communication and marketing campaign. Customers receive event invitations, discount offers, promos, and various other things through mail every day. But, did you know…they open only those envelopes that grab their attention? Therefore, you should pay extra attention to your corporate envelope design and use all the important branding elements to make it attractive.
Designing a corporate envelope is completely different from designing an envelope for your friends and family members. A corporate envelop is a part of your company’s identity and it should help you communicate with the target audience.
The following guidelines will help you in the stationery design process, but for professional business card, letterhead, corporate envelop and flyer design, you should always hire an experienced graphic designer.
Keep It Simple- Your envelope design should be simple and easily readable. Include only the most important elements on the front and backside of your envelope. For instance, you can include the logo beside the return address or place it on the front side. This designing strategy will help your target customers identify your company as soon as they see the envelope.
Add a Tagline- Use an attention grabbing tagline to compel readers to open your envelop. For instance, you can write “you are invited to our annual meeting” or “save 20% on garments shopping exclusively this month.” Keep the tagline short for better impact.
Choose the Paper Color Wisely- Select the color of paper depending on your business identity and target audience. For instance, if you are selling perfumes for women, you can use any pastel shaded paper to visually appeal your consumers. Avoid dull colors, because your first aim should be to get noticed and people don’t notice dull colored printing materials.
Envelop Size- Envelopes can be of different shapes and sizes. Choose a size that fulfills your requirements. Make sure the envelope is larger than the document you are going to put inside. Also, obey the postal laws while designing the envelope to keep the postal charges low.
Envelope Style- Consider the items you want to distribute for a perfect envelope design. Some of the popular envelope designing styles are baronial, booklet, catalog square, and A-style, each suitable for a different purpose. For instance, the baronial style is ideal for invitations, while the catalog style is perfect for magazine distributions.
High Quality Printing Service- Once the envelope is designed; contact a professional printing press for printing services. Before you send the bulk order, ask them to print a few samples to make sure that they are appropriate for handling your requirements.
Hire an expert graphic designer who can help you with finding new designing ideas to promote your brand.