In the brochure design industry, relying on creativity exclusively will not help you to earn success and professional reputation. To become a successful designer, you need to possess powerful interpersonal skills for handling clients. If you lack these skills and do not invest enough effort for developing them, chances are high that clients will start bullying you for their own gains.
In any creative industry, two basic types of clients exist-one type who exactly know what they want from designers and stick to their demands. The second type of client, on the other hand, aims to take advantage of designers. We think that the best way to save your time and professional reputation is by avoiding these clients who try to take advantage of unsuspecting designers.
In this post, we will discuss few smart ways that certain clients opt for to dupe designers. Additionally, we will inform you how you can handle these situations.
This is the most shrewd technique implemented by some clients. They employ this technique to avail a month’s work at minimal costs. Some use this technique, knowing well that the designer will not be able to meet the deadline. This will provide them with the opportunity to demand a refund or reduce payment further.
If you come across a client who provides you with an unreasonable deadline, avoid taking up the brochure or stationary design project. In case you feel that the project will add value to your portfolio, try to negotiate with the client about the deadline.
Some clients try to take advantage by blackmailing or threatening to take legal actions against the designer. Unfortunately, you cannot always predict such activities beforehand.
The best way to avoid involving yourself with such legal matters is to keep records of your communication with the client. These records can include emails, invoices or even receipts. In case of any legal hassles, you can present these records for explaining the incidents.
Almost all designers at some point of their careers have worked with clients who delay payment, stating false excuses. This mostly happens with inexperienced designers, since shrewd clients sense the fact that they are vulnerable and desperate for brochure or flyer design projects.
The best way to avoid such situation is to demand an advance payment. However, consider the fact that such a strategy may result in loss of projects. Also, if you are an inexperienced designer, you may not feel confident about implementing this strategy.
Demands Unjustified Revisions
Some clients demand excessive revisions from designers. While demands for one or two revisions are justified, excessive revisions can mess up your schedule.
To avoid any such unfortunate situation, prepare a detailed contract before taking up any project. State how many revisions you would do for free (2 or 3, for example). Also, state that you would require extra payment if the client needs more than 2 or 3 revisions.
Studying these strategies carefully will help you to avoid unwanted situations.