If you ask someone, what is the corporate identity of a company? He may tell you that it’s the brand logo. Is the answer correct? Its both yes and no. The answer is correct because corporate identity and brand persona of a business gets intermingled in its emblem. A logo is a mark that helps...Read more
What do you think when you hear the word “corporate identity”? Most people think that it’s all about logo, but in reality its not. Besides the brand logo, business card, website, letterhead and brochure, all are the parts of a company’s corporate identity. To be precise, corporate identity tells consumers what they may expect from...Read more
A busy designer can make mistakes anytime, in any stage of his designing project. This article will discuss some very common mistakes that designers often overlook when they are creating their corporate identity design. So let's start:Read more
- Your design must contain the right representation. Otherwise, it becomes difficult for the audience to tell...
Companies spend thousands of dollars on corporate identity design, but pay less attention to brand management. Maintaining a consistent corporate image is absolutely necessary for a successful business. You may have a logo and people recognize your newsletters, but when your business will grow, corporate identity management will be a tough task. Without branding you...Read more